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ABOUT US

Over the past five years, we have gained a reputation in the property sector for unlocking project possibilities through a progressive and adaptable mindset. Our commissions involve a complex challenge, which requires our clients to embrace change and seize future opportunities.

Partnering with the owners and operators of physical assets, we provide the insight through research which ensures that places develop a competitive advantage, allowing them to command a price premium and achieve financial returns above.

THE VALUE OF OUR PROCESS

The value of a place is determined by how effectively it resonates with visitors through the experience and interactions on offer. Place Associates partners with property owners and operators to deliver long-term return on investment by creating strategies that encourage customers to visit, stay longer, spend more money and pay a premium for products or services. The financial benefits are measured by customers returning more often and becoming advocates for the destination.

Over time, these places develop a competitive advantage allowing them to command a price premium and achieve financial returns above the market average. In turn, these economic measurables also contribute to increases in the value of a property asset.

Our Clients

HOW WE HELP YOU INNOVATE

Place Associates offers a range of services covering four broad capabilities: user research, market strategy, customer experience and design activation. We provide custom strategy solutions as well as standard research and strategic tools.

Research

Understanding the behaviours and aspirations of your customers, visitors or residents to better respond to their needs, thereby increasing conversion, spend and the ability to charge a premium

Insights

Positioning your place in the market through a distinct and valued proposition, which will support a long-term competitive advantage

Strategy

Providing an experience that aligns the market perception with the actual delivery, leading to increased rates of satisfaction, dwell times and repeat visitation

Execution

Staging the types of on-site interactions with customers, visitors and residents that support the social vitality, which in turn ensure the long-term financial viability of your place

RESEARCH

  • Trends Reports

    • Our annual Place Report, which gathers the most progressive property examples from the year and uses them to determine the most influential trends defining how we are changing the way we live, work, eat, shop, stay and play.
    • Place Report 2015
    • Place Report 2014
    • Place Report 2013

TEAM

David Grant

Research Director

Jeanette Lambert

Strategy Director

Georgia Jenkins

General Manager

Louise Raymond

Insights Director

Aurora Braddon

Research Strategist

Paul O’Connor

Design Strategist

PARTNER WITH US ON UPCOMING PROJECTS

We are always open to hearing from organisations looking to partner with us on upcoming projects.